This is what your homepage sounds like.
Up to one in four US adults lives with a disability, according to the CDC. Some navigate your site by keyboard, some magnify it, and some never see it at all — they hear it read aloud. Here is the same stretch of a dental practice homepage, twice.
What most visitors see
A website header with a practice logo, three navigation links, a photograph of the office, and a prominent button.
A logo, three links, a photo of the office, and a button that books an appointment.
What a screen reader announces
- Graphic.
- Link.
- Link.
- Link.
- Graphic.
- Button.
Six things, none of them named. There is no way to tell that the last one books an appointment — or that the practice is even a dental office.
Every one of those is a small fix in the page's code. The content does not change, the design does not change, and nobody has to redesign anything. That is the whole job.
Get a free check of your site
Send your web address and you will get back a report listing each problem found and exactly where it is — the same kind of report you can read further down this page. No charge and no obligation. Usually back within a day or two.
What we fix
Nearly every small-business site we scan has some mix of these. None of them are visible to someone who can see the page, which is why they sit there for years.
- Images with no description
- A screen reader reaches the photo and says "graphic". Your staff photos, your before-and-afters, your logo — all silent.
- Form fields a screen reader cannot identify
- The contact form looks fine but announces as "edit text, edit text, edit text". Blind visitors cannot fill it in, so they leave.
- Links and buttons with no readable name
- Usually icon buttons — a phone icon, a menu, a social link. They announce as "button" and nothing else.
- Text too faint against its background
- Light grey on white is the usual culprit. It fails for anyone with low vision, and for everyone else outdoors on a phone.
- Pages that cannot be navigated by keyboard
- People with motor disabilities, and plenty of older visitors, never touch a mouse. If a dropdown only opens on hover, it does not open for them.
- Zoom switched off on phones
- A single line in the page code stops anyone from pinching to enlarge your text. It is on a surprising number of templates by default.
- No page language set
- One missing attribute, and a screen reader may read your English page with a Spanish pronunciation engine. Completely unintelligible.
Why this comes up more in California
Accessibility claims against business websites have been climbing for years. 3,948 were filed in US courts in 2025, up about 24% on the year before. New York saw the most, then Florida, then California with 787. Health and medical businesses accounted for 283 of the year's filings.
California draws a disproportionate share for a specific reason: under state law a violation of the ADA is also a violation of the Unruh Civil Rights Act, and Unruh carries a statutory minimum of $4,000 per violation whether or not the person was actually harmed. That combination is what makes a demand letter worth sending here.
We are not attorneys and none of this is legal advice. If you have received a demand letter, talk to a lawyer. What we can tell you is that most of what gets cited in these claims is the list above, and most of it is a half-day of work.
Filing figures: EcomBack 2025 annual ADA website lawsuit report.
What it costs
Flat rates, quoted before any work starts. The scan that tells you which one you need is free.
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$300
Fix the top issues
The highest-impact problems from your scan, corrected and re-checked.
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$1,200
Full remediation
Every issue in the report fixed, then the site re-scanned to confirm it came back clean.
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$49/month
Monitoring
A re-scan and a report every month, with anything newly broken fixed as it appears.
See a real report first
Here is an actual scan, run on the W3C's demonstration page — a site the web standards body built on purpose to be inaccessible, so you can see a report in full without looking at a real business's problems.
It lists every issue found, shows a screenshot of each offending element, and links to the standard it breaks. Yours will look the same, with your pages in it.
And we scan our own site
It would be a poor advertisement if we did not. This page is checked against the same WCAG 2.1 AA rule set we run on yours, and it is set in Atkinson Hyperlegible, a typeface the Braille Institute designed to be readable by people with low vision.
What a scan cannot do
Automated checking finds roughly a third of accessibility problems — the ones a machine can recognise. It cannot tell you whether your alt text is any good, or whether your booking flow makes sense to someone using a screen reader. A clean scan is not a certificate of ADA compliance, and anyone selling you one of those is selling you something that does not exist. What a scan does is find the mechanical faults quickly and cheaply, so they stop being faults.